WE ARE MORE THAN A COMPANY, WE'RE A JOURNEY
We are dedicated to creating unique beverage formulations that break the mold. Our commitment to innovation, quality, and time to market sets us apart in the industry.
what we do.
A nimble team of 7 executives, entrepreneurs, and technical experts focused on beverages, turn breakthrough ideas into top-notch alcoholic and non-alcoholic shelf-stable products. With a combined 40 years of experience in the CPG Industry, we cater to well-funded visionaries, from start-ups to Fortune 500 companies, delivering ruthless execution and quality at a pace nine times faster than larger companies.
OUR APPROACH.
At Bad Ideas, LLC, we follow a comprehensive, streamlined process to bring beverage concepts to life. Our approach encompasses every stage from initial ideation to final distribution.
We begin with creative brainstorming, quickly move to rapid prototyping, and establish a gold standard for quality.
We then develop manufacturing-ready formulations and packaging, source all necessary ingredients and components, oversee production, and facilitate distribution.
This end-to-end methodology ensures efficient, rapid, high-quality beverage development and record-fast market delivery.
Our outcome.
Bad Ideas, LLC has a proven track record of success in the beverage industry. We've launched over 100 brands, creating $450 million in value.
Our formulations typically achieve a 2-year shelf stability, with commercialization completed in just 6-9 months. We excel in rapid development, often executing the first formulation within a week.
Our expertise is reflected in the 320 awards our formulations and developments have received, demonstrating our commitment to quality and innovation.